A student reached out to me seeking an internship, with a laundry list of titles that included fractional CMO. This made me think of The 6 Cs of Authentic Brand Leadership, which focus on genuine qualities rather than superficial titles.
That tells you everything you need to know about titles.
Titles don’t matter.
And “fractional” has jumped the shark.
The same applies to countless superficial and irrelevant things we do as leaders to gain trust in our brands. The 6 Cs of Authentic Brand Leadership suggest that trust is gained through genuine engagement.
What matters is that you consistently showcase authority around the key problems your ideal customers struggle with.
Your message and content must get in front of these people and those who influence them.
It also must be relatable, full of your vibe and personality, and use language they are familiar with.
This requires practice and lots of conversations.
Fake titles and gimmicks don’t foster opportunities.
Confidence, clarity, curiosity, communication, consistency, and character do. These elements form The 6 Cs of Authentic Brand Leadership, crucial for genuine brand success.
That’s the 6 Cs™ (and I just coined them). Work on your 6 Cs and watch your world change for the better.
