Read this for some free advice for a more fulfilling, in all aspects, including financial, career in marketing
We use marketing as a catch-all for dozens of roles, responsibilities, and aspects of the game.
Design, writing, strategy, brand, tactics, tools, technology, advising, direction; web, social, broadcast, out-of-home; video, print, digital, paid media, earned media, etc. It is all marketing.
Master the 4Ps.
Product, Price, Place, Promotion.
Most marketers are one or two P marketers. Yet the ones who understand and are savvy in all 4Ps can bring a high value point of view to the adult table, with a high level, holistic, and integrated perspective that is in high demand.
I don’t care if you are a graphic designer and only want to do the design work; with a mastery of the 4Ps, you’ll be in higher demand and do more fulfilling work.
If you aspire to have a standing seat at the adult table, both in-house and with clients, then your ticket to the table is the 4Ps.
I have seen people claim the 4Ps are irrelevant. But that type of thinking is foolish. I have been a director or executive-level for most of my career. Was it because I was the most creative and strategic-minded person? That doesn’t hurt, and it paved my way to the executive suite, but my mastery of the 4Ps guaranteed my seat at the table.
What do you think?
Making Your Brand More Strategic & Memorable
