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#Brand Strategy
#Creative Direction
#Strategy

If you sit in the middle of the road

I had the honor of taking a class at the infamous Globe Poster of Baltimore while in grad school. It has since closed, sadly. But it was an incredible experience for me. This hangs in my office. I made it with their vintage wood type, and we printed it on heavy butcher-type paper. This message is as relevant today as ever.

If you’re not where you want to be, be clearer about your goal. Then, ask yourself: What am I doing to stand out from the others, and what am I taking a stand on?

“If you sit in the middle of the road

Eventually you will get run over.”

Happy New Year!

I take the week off between the big holidays every year. I use the time to rest and hang out with my family. And usually end up taking on some DIY project around the house, cooking a lot of good things inside and on the Weber, spinning a ton of records, having a few drinks, seeing a few things, and getting my mind and heart ready to crush another year. 

Cheers.

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Build your brand like you give a shit. Book by Bobby Gillespie