Part of the problem is a capacity and distribution issue. The other part is finding someone you trust to be a strategic thought partner.
In terms of capacity and distribution, you’re busy. You are wrapped up in the day-to-day, with a hectic travel schedule, lots of key stakeholders, and team members seeking your input and insights as a strategic thought partner. And they need them.
And you have big goals over the next 36 months. These problems will only get worse.
The solution is having a sparing partner who understands and can take extreme ownership of this priority because they specialize in a specific realm.
In the creative and brand portion of the company, the problems often go unaddressed or passed off to executives or consultants who aren’t truly the right people to own the issues and deliver hands-on implementations.
Handing off strategic portions of your company to capable individuals is critical, but it is also necessary to thrive and scale.
The risk is selecting a partner with solutions in hand. Offering a solution without deep understanding is impossible.
You want someone who takes a philosophical approach to understanding, deep exploration, and thinking because they don’t have the answer. A strategic thought partner has the experience and curiosity to solve these problems while having a great time.
That’s what my clients look to me for: to be their strategic thought partner.
I say no to most inquiries about working with me because you are seeking a vendor for a pre-determined solution, you want me to do it all, you expect me to have the answers before we dig in, or you’re not looking for someone to own this executive role within the company. I get it; it’s hard to hand off and trust, but that should be earned, not expected.
I say yes when you need and want help, have many ideas, and have a compass pointing you in the right direction, but know you need a partner in the journey ahead.
Entrepreneurship is an amazing and challenging journey. If you’re looking for a strategic thought partner to help own your company’s creative and brand aspect, let’s explore how that can work.
